Why Brazil? |
|
Brazil, with more than 200 million inhabitants and continental dimensions, is the fifth largest country in the world, both by geographical area and by population, and it’s a huge market, offering excellent business opportunities thanks to the economic stability acquired in the past years, its exuberant natural resources and to the strong commercial development brought by international investors. Nowadays the world visualises Brazil as a country with a great future, continuously in growth and development, close by to overcome its emerging country condition to feature among the world greatest economic powers. Brazil is considered the ninth world’s economy and has been predicted to become one of the five largest in the world in the decades to come. |
|
The travel and tourism industry is surely among those taking more advantage from this continuous development trend, either in outgoing or in incoming segments. The forthcoming international sports events as the 2014 World Cup and the Olympic Games in 2016 will inject huge investments into infrastructure contributing even more for the local tourism and economy growth Brazil has more than 11.000 travel agencies and it is the thirteenth largest tourism economy in the world and the fifth market on what passengers maritime cruising is concerned. WTTC has estimated that the contribution of Travel & Tourism to Gross Domestic Product (GDP) is expected to rise in the next 10 years. The luxury travel segment is a growing sector due to the rise of the number of millionaires in Brazil (estimated in 130.000, ranked tenth in the world) and, overall, the significant improvement in the quality of life and the increment of buying power, representing an interesting opportunity to the travel and hospitality business. The improvement of the lives of estimated 30 million people that have left their poverty condition in the past seven years towards a new middle class and yet more previewed for the forthcoming ten years will be, for the first time, travel and tourism consumers. The percentage of outgoing flow is still slow considering the population involved, but it tends to grow up soon; the expenditure per capita abroad has achieved an exponential growth thanks to its strengthening towards the Euro and US Dollar. In order to achieve an effective penetration strategy in the market is important to take in consideration that Portuguese is the sixth most commonly used language on the internet with 70 millions user as well as representing one of the higher levels of permanence online and a strong participation on the social networks. Italy is one of the top European destinations for Brazilians (500.000 arrivals are estimated in 2010) and represents one of the main origin markets to Brazil. |

